US mobile advertising spending will rise by nearly 4 times over the next four years according to a study by eMarketer (September 2010).
2009 - $416 million
2010 - $743 million
2011 - $1.1 billion
2012 - $1.5 billion
2013 - $2.0 billion
2014 - $2.5 billion
While growth in text message marketing will slow, it still remains the lynchpin of a [...]
Many people may look at the above chart and think that mobile messaging, or text message marketing, will not be a viable medium in the future. Nothing could be further from the truth. Text message marketing will always be a key element to a mobile marketing effort. It’s just the lone mature element so it’s [...]
Around the world, people are increasingly conversing using SMS, and making fewer and fewer voice calls, particularly in the youth market. A recent Washington Post article looks at how the “texting generation doesn’t share boomers’ taste for talk”. Increasingly consumers are having interactive and effective asynchronous conversations, even though they are [...]
Rockaway, N.J. – September 30, 2010 — New York Football Giants fans can now tailgate at home as well as at the NFL team’s new stadium this season as America’s largest party specialty retailer, Party City, teams up with one of the NFL’s founding teams to become their official party store. Whether fans want to [...]
Wayne, PA — A new mobile marketing service allows users to browse any dealer’s auto inventory from the convenience of their mobile phone. Users simply text the dealer’s name to a five digit short code (50123) and immediately receive a text message response with information about the dealership. Within that return text message is a [...]
Parents with children in the household are the best target markets for mobile coupons, according to a new study by Placecast.
Mobile phone owners with children under the age of 6 were the most receptive with 35% being at least somewhat interested in receiving opt-in text alerts about new products, sales, or promotions. Those with children [...]
Mobile marketing is becoming the most efficient way to connect to customers and promote products. Bar and nightclub businesses have wisely chosen to employ text message marketing as statistics show that the leading text message demographic is 21-30 years old which happens to be the same target audience for nightclubs and bars.
The simple and cost-effective [...]
Today, out of women from the ages 16-54 who use mobile devices, 93% say they are on the lookout for bargains. Retail companies are continually looking to please the consumers by giving them what they want. It has been proven through surveys and their data that women are extremely persuaded by coupons and discounts. 68% [...]
Interactive and broadcast messaging is taking its toll on the marketing industry. Pizza restaurants have the ability to target the mobile industry based on interactive text message programs. Their first goal is to create as big of a database as possible by using sweepstakes and mobile coupons through their advertisements.
A pizza restaurant can use [...]
Mobile phone handset designers should look to social networking for inspiration to improve the management of communications on phones, says BulkSMS.com managing director, Dr Pieter Streicher. He maintains that many aspects of the mobile phone user interface haven’t changed in ten years, especially contact management and SMS functionality.
Naomi Baron’s 2009 study into mobile phone behaviour [...]
