Today, out of women from the ages 16-54 who use mobile devices, 93% say they are on the lookout for bargains. Retail companies are continually looking to please the consumers by giving them what they want. It has been proven through surveys and their data that women are extremely persuaded by coupons and discounts. 68% [...]
Interactive and broadcast messaging is taking its toll on the marketing industry. Pizza restaurants have the ability to target the mobile industry based on interactive text message programs. Their first goal is to create as big of a database as possible by using sweepstakes and mobile coupons through their advertisements.
A pizza restaurant can use [...]
Mobile phone handset designers should look to social networking for inspiration to improve the management of communications on phones, says BulkSMS.com managing director, Dr Pieter Streicher. He maintains that many aspects of the mobile phone user interface haven’t changed in ten years, especially contact management and SMS functionality.
Naomi Baron’s 2009 study into mobile phone behaviour [...]
Mobile media is certainly catching on when it comes to advertising agencies and their use of it.
According to a the Advertiser Intelligence Report, nearly half (46%) of the marketers and agency media buyers surveyed are currently incorporating mobile media into their advertising plans.
62% of those surveyed expect to increase their spending on mobile in the [...]
According to a report by ComScore, Americans are using their mobile phones more than ever before.
63% used text messaging.
30.1% used mobile browsers.
28.6% downloaded apps.
(Source — ComScore; March ‘10)
If businesses aren’t starting to think about using mobile advertising, they are really missing an
opportunity. Given that most Americans are not yet receiving too much advertising on their cell phones, it would seem that now is a good time to start reaching this group.
* Smartphones now are owned by over 49 million Americans, as [...]
When it comes to the auto industry, mobile marketing is playing a tremendous role in its resurgence. In fact, some of the best success stories in mobile have come in the auto industry.
Advanced Mobile Solutions Cars2Go product is one such example. With Cars2Go, an auto dealer’s entire inventory is search-enabled and available on the convenience [...]
The mobile marketing platform is quickly taking off. Based on data from a recent survey, ABI Research predicted that spending on mobile display advertisements will exceed $1.2 billion by 2015, nearly quadrupling the $313 million mark of today. ABI also found that 28% of mobile subscribers reported to have accessed the mobile Internet daily.
ABI says [...]
Recent studies have found that a staggering 40 percent of Hispanic adults are accessing the Internet on their mobile phones. The high mobile engagement of the Hispanic market has created a new strategy for marketers trying to reach potential Hispanic customers – mobile marketing. In particular, Hispanic women have become prime candidates for mobile marketing [...]
