mobile web

According to a report by ComScore, Americans are using their mobile phones more than ever before.

63% used text messaging.
30.1% used mobile browsers.
28.6% downloaded apps.

(Source — ComScore; March ‘10)

The mobile marketing platform is quickly taking off. Based on data from a recent survey, ABI Research predicted that spending on mobile display advertisements will exceed $1.2 billion by 2015, nearly quadrupling the $313 million mark of today. ABI also found that 28% of mobile subscribers reported to have accessed the mobile Internet daily.
ABI says [...]

Recent studies have found that a staggering 40 percent of Hispanic adults are accessing the Internet on their mobile phones. The high mobile engagement of the Hispanic market has created a new strategy for marketers trying to reach potential Hispanic customers – mobile marketing. In particular, Hispanic women have become prime candidates for mobile marketing [...]

According to comScore’s MobiLens study, the total number of mobile app users in the United States grew by 28% from April of 2009 to April 2010. The most sought after mobile application in this lucrative industry has proven to be the social networking apps, having increased their user base by 240% [...]

Advanced Mobile Solutions, based in Wayne, Pennsylvania, is proud to announce the release of a cutting-edge mobile application designed to bring smart phone users the latest hockey information. The Versus NHL mobile application is an example of a successful mobile marketing campaign. The application can be accessed directly from your smart phone so that you [...]

May 2010 U.S. Mobile Consumer Briefing was the most recent survey done by The Mobile Marketing Association (MMA).  The survey included information on adult consumers and their growing mobile marketing usage.  People are increasing the amount of commerce on their mobile phones every day, as technology increases.  Most respondents from the survey considered mobile commerce [...]

Adobe Systems announced it will delay release of its Flash Player 10.1 for mobile devices until the second half of 2010. Touted as the first version of the Flash runtime enabling Android, BlackBerry, Windows Phone 7, webOS and Symbian devices to play back the majority of Flash-based content originally written for the web, Flash Player [...]

NBC’s Olympics Mobile platform amassed 54.3 million page views in the first ten days of the Olympics.  For the Beijing games, the entire total for the 17-day event was 34.7 million.  1.3 million of those page views have been in the form of mobile streams.
NBC has to be happy.  This is now the most watched [...]

No, by all accounts Tiger Woods still trails Wilt “The Stilt” Chamberlain in the category of most lifetimes sexual partners, but he broke another major record yesterday.
ESPN Mobile logged 1.1 million page views of news surrounding Woods on its mobile web site as the golfer gave his scripted apology.  It was the biggest mobile video [...]

Hispanics have cell phone bills that are, on average, $10 greater than the average cell phone in the United States, thus making Hispanics one of the best target markets for mobile marketing programs.
The demographics of Hispanics help make them heavy cell phone users.  The Hispanic population tends to be younger and more urban than the [...]