Premium SMS

Morgan Freeman, Jake Gyllenhaal, Tim McGraw, Julia Roberts, Meryl Streep and Reese Witherspoon join the Ad Council and American Red Cross to launch this public service announcement to Support Victims of the Earthquake in Haiti.
Americans have poured over $30 million into a text message donation program for the victims of the Haiti earthquake.  It is, by far, [...]

The earthquake in Haiti has made Americans familiar with a country that is so close geographically, yet so far, from the American way of life.
Tonight, during the premiere of 24 season eight on Fox, a text message took a prominent spot in the show when First Lady Michelle Obama announced the Red Cross Haiti relief [...]

WT09 focuses on areas that represent a genuine opportunity for service providers and media groups alike whilst showcasing the content, services and applications that consumers will continue to demand in 2009 and beyond:

Chat & Dating
Psychic, Horoscope & Life Coaching
Casinos & Gambling
Competitions, Lotteries & Bingo
UGC & Social Networking
Information & Entertainment Services [...]

Marketers have used SMS mobile marketing in a variety of creative ways.  This includes simple information messages, rewards programs, and mobile coupons, says Adweek.
Adweek reports that Coca-Cola’s My Coke Rewards program engaged 1.1 million AT&T and Verizon Wireless customers through the third quarter of 2008.

The total number of cell phones in use in the USA as of today is 268,461,189. This is the estimate from the CTIA.
Text messaging is the dominant data service in use in the USA.  According to the Mobile Advertising Report from Limbo, over 160 million consumers used text messaging in the third quarter of 2008.
The [...]

Advanced Mobile Solutions Worldwide, Inc. (“AMS”) is a mobile service and applications provider that is focused on media companies and major listing companies. AMS was formed in 2006, and is based out of Wayne, PA. The Company provides both customized and turn-key mobile services through its existing suite of mobile applications and unique search functions. [...]

Save money on communications with no contracts to sign and no equipment to buy. Whether you are in the business of serious saving, or looking for a solution to inexpensive worldwide communication, Tabrio delivers what you need.
Tabrio is the affordable solution to all your communication needs. Stay in touch with people using your existing mobile [...]

The USA still trails the rest of the world in its consumption of mobile content and application, especially when it comes to receiving an advertisement via text message. In the USA, only 19% report receiving an SMS advertisement compared to 51% in the European Union and 72% in Spain.
Other statistics form the M:Metrics study concluded [...]

Today’s mobile marketing promotions are dominated by messaging via SMS and, soon to be, more MMS. A large advertising supported SMS market cannot be too far off given the success that advertisers have had with it. Other mediums such as radio, television, outdoor, and the internet are ideal solutions to be partnering with SMS.
According to [...]

The United States offers one of the world’s greatest response rates to mobile marketing campaigns, yet its percentage of receiving such campaigns remains low.
In terms of response percentage, the USA led the way when compared to the response rate to text message SMS advertisements received by mobile subscribers.
USA — 12.0%
United Kingdom — 9.2%
Italy — 8.0%
France [...]