Premium SMS

The mobile marketing platform is quickly taking off. Based on data from a recent survey, ABI Research predicted that spending on mobile display advertisements will exceed $1.2 billion by 2015, nearly quadrupling the $313 million mark of today. ABI also found that 28% of mobile subscribers reported to have accessed the mobile Internet daily.
ABI says [...]

Sweepstakes are the single biggest usage generators for radio stations to build its database of P-1 listeners, but cumbersome state by stay regulations make them difficult to run in the USA on premium SMS services.
Here’s an example of a very successful premium SMS program that is currently running in Nigeria.

Recent studies have found that a staggering 40 percent of Hispanic adults are accessing the Internet on their mobile phones. The high mobile engagement of the Hispanic market has created a new strategy for marketers trying to reach potential Hispanic customers – mobile marketing. In particular, Hispanic women have become prime candidates for mobile marketing [...]

What do you want first?
The good news or the bad news?
The bad news is that tonight American Idol must whittle down its contestants to the final sexy six.  The good news is that it will establish a premium SMS solution to its program to raise money for charity.
“By texting the word IDOL to 20222 a [...]

While attending the Search Engine Strategies Show in Chicago in December, I purchased a book called
“Mobile Marketing” by Alex Michael and Ben Salter.
The book was informative, but having been published in 2006, it was somewhat outdated.  It did, however, give me a good overview of what the marketplace looked like five years ago, especially the [...]

Morgan Freeman, Jake Gyllenhaal, Tim McGraw, Julia Roberts, Meryl Streep and Reese Witherspoon join the Ad Council and American Red Cross to launch this public service announcement to Support Victims of the Earthquake in Haiti.
Americans have poured over $30 million into a text message donation program for the victims of the Haiti earthquake.  It is, by far, [...]

The earthquake in Haiti has made Americans familiar with a country that is so close geographically, yet so far, from the American way of life.
Tonight, during the premiere of 24 season eight on Fox, a text message took a prominent spot in the show when First Lady Michelle Obama announced the Red Cross Haiti relief [...]

WT09 focuses on areas that represent a genuine opportunity for service providers and media groups alike whilst showcasing the content, services and applications that consumers will continue to demand in 2009 and beyond:

Chat & Dating
Psychic, Horoscope & Life Coaching
Casinos & Gambling
Competitions, Lotteries & Bingo
UGC & Social Networking
Information & Entertainment Services [...]

Marketers have used SMS mobile marketing in a variety of creative ways.  This includes simple information messages, rewards programs, and mobile coupons, says Adweek.
Adweek reports that Coca-Cola’s My Coke Rewards program engaged 1.1 million AT&T and Verizon Wireless customers through the third quarter of 2008.

The total number of cell phones in use in the USA as of today is 268,461,189. This is the estimate from the CTIA.
Text messaging is the dominant data service in use in the USA.  According to the Mobile Advertising Report from Limbo, over 160 million consumers used text messaging in the third quarter of 2008.
The [...]