WT09 focuses on areas that represent a genuine opportunity for service providers and media groups alike whilst showcasing the content, services and applications that consumers will continue to demand in 2009 and beyond:
Chat & Dating
Psychic, Horoscope & Life Coaching
Casinos & Gambling
Competitions, Lotteries & Bingo
UGC & Social Networking
Information & Entertainment Services [...]
Marketers have used SMS mobile marketing in a variety of creative ways. This includes simple information messages, rewards programs, and mobile coupons, says Adweek.
Adweek reports that Coca-Cola’s My Coke Rewards program engaged 1.1 million AT&T and Verizon Wireless customers through the third quarter of 2008.
The total number of cell phones in use in the USA as of today is 268,461,189. This is the estimate from the CTIA.
Text messaging is the dominant data service in use in the USA. According to the Mobile Advertising Report from Limbo, over 160 million consumers used text messaging in the third quarter of 2008.
The [...]
Advanced Mobile Solutions Worldwide, Inc. (“AMS”) is a mobile service and applications provider that is focused on media companies and major listing companies. AMS was formed in 2006, and is based out of Wayne, PA. The Company provides both customized and turn-key mobile services through its existing suite of mobile applications and unique search functions. [...]
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The USA still trails the rest of the world in its consumption of mobile content and application, especially when it comes to receiving an advertisement via text message. In the USA, only 19% report receiving an SMS advertisement compared to 51% in the European Union and 72% in Spain.
Other statistics form the M:Metrics study concluded [...]
Today’s mobile marketing promotions are dominated by messaging via SMS and, soon to be, more MMS. A large advertising supported SMS market cannot be too far off given the success that advertisers have had with it. Other mediums such as radio, television, outdoor, and the internet are ideal solutions to be partnering with SMS.
According to [...]
The United States offers one of the world’s greatest response rates to mobile marketing campaigns, yet its percentage of receiving such campaigns remains low.
In terms of response percentage, the USA led the way when compared to the response rate to text message SMS advertisements received by mobile subscribers.
USA — 12.0%
United Kingdom — 9.2%
Italy — 8.0%
France [...]
The following is a list of active SMS short codes in the USA.
SMS Codes
Code:Number Vanity Company
2653 COKE The Coca-Cola Company
7777
8762 UPOC Upoc Networks
10806 SportsLine.com, Inc
20369 20FOX Twentieth Century Fox Home Entertainment LLC
22000 Mobile Telemedia, Inc. (CSC owner)
22122 G8Wave Corporate (CSC owner)
22428 Mobile Telemedia, Inc. (CSC owner)
22565 Comedy Central
22646 Bango.net Limited (UK)
22767 22POP Pop Solutions, LLC
22922 [...]
Seems text messaging has caught on in the Campaign for Presidential Nominee.
Hilary Rodham Clinton announced in May that she would use SMS to gain support for her campaign. The mobile-to-mobile text-messaging push targets the 230 million Americans who use cell phones. Supporters send the word “JOIN” to short code 77007 and will in return receive [...]
