Deal or No Deal Drives USA Premium SMS Market
Tuesday, June 19th, 2007Premium SMS revenues in the United States were $273 million in 2006, according to a report by Telephia. Most of this revenue (79 percent or $215 million) was as payment for mobile content, while voting/sweepstakes entries generated 13 percent of total revenues with $35 million—although this represented 47 percent of premium SMS volume, reports MediaPost.
“NBC’s [...]





