The following information was obtained from a J.D. Power survey of wireless users in the USA.
Wireless usage patterns continue to evolve, as fewer calls are being made or received. On average, wireless customers use 450 minutes per month, a decline of 77 minutes from 527 in 2009. Customers are using their devices [...]
Here is a look back at the increase in text message use from 2nd quarter 2009 versus 2nd quarter 2010.
And the corresponding change in talking minutes spent by age group from the same time period.
No doubt, if you are trying to reach young adults and teens, the best way is through text message marketing.
If you want to reach teens, the best way to do it is through their cell phones and via text messaging. As this study was done via social media, we are not sure that it is entirely accurate. In fact, the text message use by teens is low compared to previous studies. Secondly, some studies [...]
Most seniors in the Class of 2011 were born in 1992, the year the first text message was sent from a computer to a mobile phone, or 1993, the year the graphical web browser Mosaic was created.
They were in grade school when Facebook was founded, and eighth-graders when the iPhone hit the market.
* 86 [...]
Teens age 12-17 watch almost twice as much mobile video as other mobile viewers, according to a Nielsen Company study.
Better news for marketers is that teens are also very accepting of mobile advertisements. 60% of teens say that they always or sometimes look at mobile advertising.
We’ve known for a long time the addiction that teens [...]
Text messaging, although not the sexiest part of mobile marketing, is certainly the most popular…by far.
Messaging still dominates non-voice revenues worldwide with a market size of $179.2 billion in 2010. Total messaging revenue will surpass $200 billion in 2011 and will hit $334.7 billion by 2015.
In 2010, worldwide use of SMS services volume grew to [...]
Erictric.com is reporting that AT&T is making significant changes to its new text message plans. The site shows a letter that outlines the impending changes.
AT&T will phase out its existing 200 text messages per $5 and 1,500 text messages per $15 plans. The carrier will replace those with a new 1,000 text messages per [...]
Men use less text messages per month than women do, according to a new study from January 2011 from The Nielsen Group.
Certainly teen use of text messages has something to do with these statistics and the continued phenomenal growth of text message use by all age groups.
Anybody surprised?
Over 2/3 of Americans use text messages from their cell phones, according to a study by ComScore. The increase of just 1/2% in the past 3 months is clearly one of the smallest increases in some time so perhaps that is just a fluke or Americans use of text messages may be starting to flatten [...]
Reprinted thanks to 84444.com which provides text message marketing solutions to businesses.
Americans continue to be text message crazy, as evidenced by the newest study from The Nielsen Company. According to Nielsen, teen use of text messages continues to grow. Teens are, by far, the largest users of text messages, more than doubling that of young adults, [...]
