North Pole – Who’s the greatest businessman of all-time?
No, it’s not Henry Ford, nor is it John D. Rockefeller. Bill Gates? Donald Trump? Richard Branson? Mark Zuckerberg?
Give me a break.
The greatest businessman of all time is, without a doubt, Santa Claus.
Think about it. His customers return year after year. He [...]
Studies from the European Union five countries (United Kingdom, Germany, Spain, France, Italy) show the following results from these five countries in regards to mobile marketing.
Interestingly, over 90% of cell phone users in the United Kingdom have sent a text message to another user.
A recent study by Marquette University showed that Americans are ruder when it comes to reading text messages in public and with others.
Researchers found that 52% of Americans read text messages while in public social settings with other people compared with only 5% of Indians who did the same. Most Indians said that they wait [...]
Japanese people are often considered the most cell phone savvy of all nationalities and its likely true. Over 75% of Japanese people use their cell phones to browse the internet, use apps, or download content. That compares to only 44% of Americans and 39% of Europeans.
But, the Japanese people are not avid users of text [...]
Worldwide mobile advertising revenues will reach $3.5 billion this year (2010), according to research firm Informa Telecoms & Media. Growth is anticipated to reach a whopping $24 billion in 2015.
Stimulating this growth curve is Apple and Google which have both made significant acquisitions in the mobile advertising space. Apple’s iAd advertising platform and Google’s acquisition [...]
Text message use continues to grow in the USA with 65.2% of Americans now using text.
This should come as no surprise: the younger you are, the more likely you are to be an avid text message user. That being said, the biggest growth area for text message use by age group is from those in the 35-54 age group.
Women use their cell phones more than men. The Neilsen study showed [...]
76% take a picture.
72% use text messages.
54% send photos to friends.
38% access the internet.
34% record video.
34% play games.
23% access a social networking site.
20% watch video.
15% post a photo online.
11% have bought a product.
11% have used premium SMS to make a donation.
10% update their Twitter accounts.
(Source — Pew Internet; May 30, 2010)
Citizens of the United Kingdom are spending 45% of their waking hours consuming some form of media, according to a new study by Ofcom.
A big part of the enormous amount of time being spent with media is the increasing use of text messages. Brits are sending four times as many text messages today as they [...]
ABC News report on cell phone use by Americans, including speaking minutes per month and text messages per month.
