Text Message Statistics

There are a lot of different statistics on the size of the mobile advertising marketing and the Text Message Blog wants to bring them all to you.
The latest statistic from Interpublic’s Magna, said that US advertisers will spend $229 million on mobile media this year, up 26% over 2008.
There were 270 million mobile subscriptions and [...]

We all know that young adults rely on their cell phones for the vast majority of their communications.  In fact, 82% of adults 18-24 are avid text message users.  Of the 25-49 age group, 72% use text messages.
But, when you look at the overall users of text messaging, 53% of those who send and receive [...]

Statistics from a webinar hosted by Neustar.

72.2% of wireless users have paid for SMS packages.  This equates to 203 million Americans.
57% of wireless users 13+ are considered regular text message users.
There has been a 107% increase in text message use in the USA in the past year.
2.5 billion text messages are sent each day in the [...]

Everyone sends text messages, but the real question is who is sending the most per month.  A recent report showed that a 13-year-old girl had sent 14,000 text messages in a single month.  Another girl, age 14, sent around 35,000 in a month.  But the record setting amount for text messages in a month was [...]

According to a study by Neilsen, teenagers in the United States, aged 13-17, send an average of 1742 text messages per month.

If you live in El Paso, Texas, you are part of the city that has the largest percentage of its residents
considered to be avid text message users.
Fifty-seven percent of El Paso residents use text messaging compared to the national average of 48%, according to a study from Scarborough Research.  The lowest use of text messaging–Grand [...]

If you’re trying to reach college or high school students, email is just so yesterday.
A full 61% of students never read any email marketing attempts to reach them.
As for the preferred method of communication?  It’s text messaging by a landslide at 37% followed by email (26%), social networking (15%),  and instant messaging (11%).

Worldwide mobile messaging revenues in 2008 are projected to be $151 billion.  By 2013, it will grow to $212 billion.

The average American makes 357 text messages per month, but only makes 204 phone calls, according to a recent survey by Nielsen.

The total number of cell phones in use in the USA as of today is 268,461,189. This is the estimate from the CTIA.
Text messaging is the dominant data service in use in the USA.  According to the Mobile Advertising Report from Limbo, over 160 million consumers used text messaging in the third quarter of 2008.
The [...]