Text Messaging

A British woman has set the world record for fast text messaging.
Melissa Thompson, 27, wrote “the razor-toothed piranhas of the genera Serrasalmus and Pygocentrus are the most ferocious freshwater fish in the world. In reality they seldom attack a human”, in 25.94 seconds.  Try doing that while driving (just kidding).
The official Guinness World Record is [...]

The mobile marketing platform is quickly taking off. Based on data from a recent survey, ABI Research predicted that spending on mobile display advertisements will exceed $1.2 billion by 2015, nearly quadrupling the $313 million mark of today. ABI also found that 28% of mobile subscribers reported to have accessed the mobile Internet daily.
ABI says [...]

Recent studies have found that a staggering 40 percent of Hispanic adults are accessing the Internet on their mobile phones. The high mobile engagement of the Hispanic market has created a new strategy for marketers trying to reach potential Hispanic customers – mobile marketing. In particular, Hispanic women have become prime candidates for mobile marketing [...]

The Pocono Raceway in Blakeslee, Pennsylvania began using mobile marketing to their advantage for safety and convenience. The raceway has been in existence since 1968 when the first race on the three-mile track took place. Since then, the first 500 Indy race took place in 1971, and the first NASCAR took place in 1974. The [...]

Cars2Go Support website provides video tutorials, and marketing strategies, along with full tech support and guidance for its customers. The product, Cars2Go offers auto dealers, dealer groups, and OEM’s with efficient mobile web tools and do-it-yourself marketing. The support website was built, designed, and managed in house.

The site provides an easy way to contact [...]

How often do you open emails that are clearly from marketers? If you are like most people such messages will either languish in your “Inbox” or be sent directly to the trash. Unlike these messages, marketing via SMS is actually viewed by roughly 97 percent of recipients. Additionally, most of these messages, around 83%, are [...]

7-Eleven offers up to 1,000 customers a free Slurpee of their choice only one day a year. This promotion interests consumers to take part in their marketed day.

7-Eleven has used 84444.com’s text messaging marketing solutions in order to promote this day. They use interactive text message programs where the customers opts-in to their promotion. Customers [...]

Interactive and broadcast messaging is taking its toll on the marketing industry. Pizza restaurants have the ability to target the mobile industry based on interactive text message programs. Their first goal is to create as big of a database as possible by using sweepstakes and mobile coupons through their advertisements.

Like Advanced Telecom Services [...]

Thanks to text message marketing, searching for an apartment has become an efficient and hassle-free experience for the buyer, the agent, and the apartment complex manager. Text message marketing in rental properties is a remarkably simple process for all parties involved. The process begins when the interested buyer sends a keyword (e.g. “Brookwood”) in a [...]

May 2010 U.S. Mobile Consumer Briefing was the most recent survey done by The Mobile Marketing Association (MMA).  The survey included information on adult consumers and their growing mobile marketing usage.  People are increasing the amount of commerce on their mobile phones every day, as technology increases.  Most respondents from the survey considered mobile commerce [...]