May 2010 U.S. Mobile Consumer Briefing was the most recent survey done by The Mobile Marketing Association (MMA). The survey included information on adult consumers and their growing mobile marketing usage. People are increasing the amount of commerce on their mobile phones every day, as technology increases. Most respondents from the survey considered mobile commerce [...]
Businesses are increasingly turning text message services to enhance new and existing customers’ experience with their brand or service. The main trends in commercial text messaging are promotional campaigns and information services as well as notifications, alerts and reminders.
Engaging with customers
Promotional campaigns using text messaging aim at providing [...]
Over 60,000 cell phone users who had signed up to receive “promotional messages” from Nextones.com to
receive a free ringtone also received a text message on January 18, 2006 that advertised a Stephen King book.
This was potentially in violation to the required opt-in process that must be part of all mobile marketing. Just because you signed [...]
Parents can now sign up for a free service that will notify them by text message if a registered sex offender moves into their zip code.
Previously, parents had to check an online database to see the list of sex offenders in their area, but now that information will be pushed to them by text message [...]
Dirty text messages are not just something that Tiger Woods does! Apparently, John Mayer is into sexting
as well.
“I can text whatever I want to anybody in the world; I’m not married,” said Mayer, 32. “I write a lot of dirty text messages to girls, and you’ve never seen any of them.”
Mayer goes on to say [...]
Last week, both the House and the Senate voted to unanimously approve legislation that will allow taxpayers to claim a deduction on their 2009 income tax returns for contributions to earthquake relief victims in Haiti,
even though those donations occurred in 2010.
Tax payers have until February 28, 2010 to qualify for the tax relief for donations [...]
In an unprecedented use of premium SMS text message donations, Americans have contributed over $27 million, and counting to Haiti earthquake relief victims.
When it comes to disaster relief for earthquake victims in Haiti, Americans are phoning it in at a record pace.
As of Tuesday, January 19, over $27 million has been donated to the Red [...]
Even those of us in the mobile marketing business don’t doubt the perils of texting and driving. If you had
any doubts about the potential problems from texting and driving simultaneously, a University of Utah texting and driving study should dispel them.
A team of psychologists at the University of Utah determined that drivers that text while driving are [...]
If you are a regular reader of the Text Message Blog, you know that we spend a lot of time writing about
sexting. Why?
Why not? It gets readers to visit us.
The latest, and possibly biggest ever, celebrity to go on a sexting binge is none other than Tiger Woods.
Sexting is a term used to describe the [...]
For the first time, the NBA will allow its fans to vote for the NBA All-Stars via text message voting.
Fans can vote once per day, per phone number, by texting a player’s last name to the short code 69622. The NBA is also accepting paper ballots at NBA arenas and on the NBA web site.
The NBA [...]
